R. Venkatesh, Wagner Kamakura, Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products, The Journal of Business, Vol. 76, No. 2 (April 2003), pp. 211-231
No takes yet. Share an insight, caveat, or question.
Venkatesh et al. (2003) studied this question.
Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context: