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May 1, 1997Marketing Science

Products with Branded Components: An Approach for Premium Pricing and Partner Selection

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Authors

RVR. VenkateshVMVijay Mahajan

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Cite This Study

Venkatesh et al. (1997) studied this question.

synapsesocial.com/papers/6a104b392badbc352affba97https://doi.org/10.1287/mksc.16.2.146
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