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January 1, 1988The RAND Journal of Economics

Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond

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BWBirger WernerfeltIIT@MIT

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Birger Wernerfelt (1988) studied this question.

synapsesocial.com/papers/6a104b392badbc352affbaa3https://doi.org/10.2307/2555667
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