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Purpose -The purpose of our investigation is threefold. First, we assess the role of sustainable and social values as precursors of social innovation orientation, while taking into account interests as to financial returns. Second, we examine the role of social innovation orientation as an antecedent of a social entrepreneurship attitude. Third, we examine how attitude, subjective norms and entrepreneurship self-efficacy influence intentions of beginning a social entrepreneurship venture among Mexico residents.
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Cavazos‐Arroyo et al. (2017) studied this question.
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