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PART ONE: OVERVIEW OF INTERNATIONAL TOURISM MARKETING PRINCIPLES The Marketing Concept and International Tourism Marketing Strategic Analysis and Strategy Formulation PART TWO: ISSUES AND TRENDS IN CONTEMPORARY TOURISM MARKETING The Impact of Technology on Tourism Marketing P.Alford Green Strategies in the Tourism and Hospitality Industries D.Diamantis & A.Ladkin The Influence of Human Resource on Tourism Marketing E.Szivas Managing the Service Encounter: Consistent High Quality through 'Internet Marketing' G.McGrath PART THREE: STRATEGIC MARKETING IN THE TOURISM SECTORS Strategic Marketing of Tourism Destinations R.Batchelor Strategic Marketing in the Hospitality Sector T.Knowles Strategic Marketing in the Air Transport Sector Strategic Marketing in the Tour Operator Sector T.Knowles & P.Grabowski Strategic Marketing in the Travel Agency Sector L.Andreu Simo & E.
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