Mainstreaming, resonance, and impersonal impact..

Journal Article Mainstreaming, Resonance, and Impersonal Impact: Testing Moderators of the Cultivation Effect for Estimates of Crime Risk Get access L. J. Shrum, L. J. Shrum 1(Ph.D., University of Illinois, 1992) is an associate professor in the Department of Marketing at Rutgers University. 3Address correspondence to L. J. Shrum, Department of Marketing, Rutgers University, 94 Rockafeller Rd., Piscataway, NJ 08854 Search for other works by this author on: Oxford Academic Google Scholar Valerie Darmanin Bischak Valerie Darmanin Bischak 2(B.S., Rutgers University, 1997) is business development manager at DoubleClick Inc. Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 27, Issue 2, April 2001, Pages 187–215, https://doi.org/10.1111/j.1468-2958.2001.tb00780.x Published: 10 January 2006