The relationship between social identity and television viewing gratifications is investigated. Focusing on age group identity, initial evidence for the reliability and validity of an age identity gratifications scale is provided. Among young adults, the scale predicts age identification and television viewing. Young adults’ selection of shows featuring young characters leads to increased age group identification. Findings are discussed in terms of uses and gratifications and social identity theory. Future research directions are outlined.
No takes yet. Share an insight, caveat, or question.
Jake Harwood (1999) studied this question.
Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context: