“Graduateness” – who cares? Graduate identity in small hospitality firms

Discusses the second phase of a project on graduate employment in small hospitality firms. It explores the data from the first phase of the project using the concept of graduate identity. The views of both graduates and their managers are examined. The reflections on the data suggest that a complex relationship exists between graduates, their managers and graduate identity. Suggests that hospitality graduates in small firms fail to develop a sense of graduate identity and that their managers lack understanding on how the employment of graduates “makes some difference”. Nevertheless, it is affirmed that graduate identity offers a useful perspective for much‐needed further research on the transition of graduates into SME employment.