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Data Analytics is the art of turning data into insights for efficient and effective business decisions. Data visualization is among the most powerful tools in the data analyst’s arsenal, enabling the transformation of data into effective visualizations that can be easily comprehended. However, its effectiveness is often affected by the data analysts’ experience and their ability to quickly understand and interpret information. Even though business analytics tools have made a significant progress to deliver immersive data visualization environments for improving users’ efficiency and effectiveness, they still do not consider the individual differences in the core process that influences the visualization structure, encoding, and readability.
Andreou et al. (Sun,) studied this question.
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