Answers are grounded in this paper and cite their sources.
This paper advances (i) propositions of consumer behaviour theory in tourism via storytelling theory and (ii) skills in decoding elements and subtle details that appear in ‘good stories’ versus not‐so‐good stories within travel contexts. The present paper presents a set of iconic story symbols for use in decoding stories and shows how to use these tools for decoding tourism‐related narratives. Practice using these visual iconic symbols in decoding stories achieves effective storytelling learning via cognitive sculpting; that is, learning improves from moving and arranging (sculpting) potentially three‐dimensional story or electronically movable icons while talking or writing narratives.
No takes yet. Share an insight, caveat, or question.
Woodside et al. (2009) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: