Research on the Relationship Between Enterprise Innovation Strategy and Economic Growth in the Era of Digital Economy

This paper discusses the relationship between enterprise innovation strategy and economic growth in the era of digital economy. With the rapid development of information technology, the digital economy has become an important force to promote the global economic growth, and enterprises are faced with the opportunities and challenges of using the digital technology for innovation. The research points out that technological innovation, management innovation and market innovation are the key factors driving economic growth. Large enterprises should focus on technology and management innovation, while smes should focus on market innovation and flexibility. The government plays an important role in this process, creating a good environment for innovation through financial support, policy framework and talent training.