Rubric as a Correlant Of Positioning of «Literary Ternopil» Magazine

Introduction. The article was written for the purpose of scientific understanding of the internal structure of the magazine «Literary Ternopil» and the topics of the involved content in the context of regional periodicals. The research is consistent with the collective theme of the Volodymyr Hnatyuk Ternopil National Pedagogical University Department of Journalism «Tendencies of the development of the media industry and regional mass media». Relevance of the study. The relevance of the investigation is due to the lack of scientific research in this magazine (except for two author’s articles), and more broadly – the need to highlight the features of this original regional publication of the Ternopil region. Purpose. The purpose is to analyze the system of headings of the «Literary Ternopil» magazine and their correlation with the thematic direction of the publication. Methodology. The article examines the elements of the journal’s internal structure, elucidates the types of rubrics used, the dynamics of their presentation using the methods of analysis, synthesis, and generalization, as well as systematic sampling (as a component of the qualitative-quantitative method of content analysis) and the systematic approach. The method of quantitative analysis organized the data of the systematic sample and illustrated the results of the study. Results. In the course of the study, the classification of 48 issues of the journal was consistently selected, systematized and analyzed. It was found that during the period of publication of the magazine (2008–2019), permanent rubrics appeared in total 577 times, repeated rubrics – 286 times, and one-off rubrics – 116 times. Permanent sections were the informational basis of the publication, the appearance of other rubrics was caused by important events or author’s materials. One-time rubrics testify to the operational activity of editors to attract relevant content. Conclusions. The study is important for understanding the internal structure of the magazine, the correspondence of its rubric to the literary, artistic, socio-political components of the publication. Based on the study of the system of rubrics, a scientific thematic block was singled out and the opinion was expressed that the publication served as a platform for publicizing relevant information from various fields of knowledge. The system of rubrics and their original content ensured the magazine’s popularity. Therefore, the magazine can serve as a potential object for further scientific study in the context of regional and national journalism.