What question did this study set out to answer?

To analyze the indirect and mediating relationships among core brand equity dimensions on overall brand equity in cooperative enterprises.

March 31, 2021Sinergi Jurnal Ilmiah Ilmu ManajemenOpen Access

The Effect of Associated Mediation, Loyalty, Brand Image and the Quality Accepted to the Equity of the Brand

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To analyze the indirect and mediating relationships among core brand equity dimensions on overall brand equity in cooperative enterprises.
Cross-sectional survey collecting data from cooperative enterprise active members (N=120 usable questionnaires).
Evaluated five dimensions of brand equity: brand awareness, brand association, brand loyalty, brand image, and perceived quality.
Conducted mediation analysis to test indirect pathways linking individual brand dimensions to total brand equity.
Brand loyalty significantly mediates the relationship between brand association and brand equity.
Perceived quality significantly mediates the effect of brand image on brand equity.

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Implication

Survey reveals mediating roles of loyalty and perceived quality on brand equity among cooperative members, highlighting indirect pathways in organizational brand valuation.

Cite This Study

Sarwani et al. (2021) studied this question.

synapsesocial.com/papers/6a17a10a56b3e2ada412980e https://doi.org/10.25139/sng.v11i1.3523

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Implication

Survey reveals mediating roles of loyalty and perceived quality on brand equity among cooperative members, highlighting indirect pathways in organizational brand valuation.

The Effect of Associated Mediation, Loyalty, Brand Image and the Quality Accepted to the Equity of the Brand

Key Points

Discussion

Implication

Cite This Study

The Effect of Associated Mediation, Loyalty, Brand Image and the Quality Accepted to the Equity of the Brand

Key Points

Discussion

Implication

Cite This Study

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