Information provided by television advertising is an important weapon in the fight against a new public health pandemic—AIDS. The authors assess the brief history of AIDS advertising through a rhetorical analysis of the 1987, 1988, and 1989 federal AIDS television campaigns. The descriptive findings from this analysis provide insights for rethinking the role of television advertising in this, and possibly in other, pandemic crises.
No takes yet. Share an insight, caveat, or question.
Bush et al. (1991) studied this question.
Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context: