Antecedents of Trust in Mobile Banking: Do They Differ Across Gender, Customer Experience and Frequency of Use?

This paper investigates the moderating effects of gender, user experience and frequency of use on customer trust in mobile banking. A quantitative study was developed using a questionnaire and partial least squares SEM. The findings indicate that gender, experience, and frequency of use significantly moderate the relationships between trust in mobile banking and its antecedents. This study provides valuable insights for banks aiming to bolster customer trust in mobile banking tailored to different user segments.