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County-based marketing program boosts consumer demand for agricultural products, indicating potential for success elsewhere.
A county-based marketing program, which includes a "Sonoma County Select" seal, has recently been created to increase consumer demand for these products by enhancing awareness of the great diversity and quality of the county's agricultural products. Extension provided Sonoma County's agricultural community with an opportunity to work together. Similar cooperative marketing programs could be successful in other areas of the county.
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Paul Vossen (1992) studied this question.
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