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Guidebook offers marketing strategies for enhancing visibility and support for Cooperative Extension at local levels.
Marketing Cooperative Extension at the Local Level is a highly pragmatic guidebook that stresses the need for creating visibility and recognition for Cooperative Extension county-based and regional programs. The guidebook offers a well-organized menu of strategies, tricks of the trade, and innovative ideas for getting programmatic recognition and developing political support. All staff, not just County Directors, will find useful ideas.
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Sonya Varea-Hammond (2004) studied this question.
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