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Professionals adopt corporate marketing approaches to improve brand recognition and client loyalty in Extension.
Extension professionals must adopt corporate marketing strategies to be competitive in the information marketplace. Integrated marketing helps boost brand recognition and lead consumers to repeated use of the Cooperative Extension System. Although research is needed to learn more about loyal Extension clients, we can take the first step toward marketing Extension in the twenty-first century by targeting specific audiences and developing an integrated mindset.
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Maddy et al. (1998) studied this question.
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