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Research shows marketing knowledge positively impacts performance in farmers, suggesting effective education strategies.
...Extension needs to be a cheerleader when teaching marketing. The link between knowledge and performance is less clear in marketing than in many other areas of Extension education. We hope this research excites both Extension educators and our farmer clients as we conclude that marketing knowledge levels do have a positive impact on performance. Extension is in the marketing knowledge business; therefore, we can, and are, having a positive impact on pricing performance in Benton County and others across the nation.
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Hurt et al. (1991) studied this question.
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