We held a symposium to exchange lessons from U.S. and European experts on how Extension can be best designed to support adoption of digital agricultural innovation. We highlight 10 tips for an Extension audience in the United States: (a) ensure connectivity between all actors involved in agricultural innovation, (b) utilize the private sector, (c) advocate for adoption costs, (d) shape an enabling digital ecosystem, (e) create a service, not just a technology, (f) update Extension agents' digital skills, (g) support farmer-led innovation, (h) capture everyday farmer practices, (i) monitor and evaluate progress, and (j) offer long-term support.
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Rose et al. (2026) studied this question.
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