What question did this study set out to answer?

The aim is to create a straightforward marketing plan that aligns audience needs with promotional attributes.

May 28, 2026

Developing a Simple Four-Step Marketing Plan for Extension Programs

Key Points

The aim is to create a straightforward marketing plan that aligns audience needs with promotional attributes.
Conduct an audience inventory to understand different subgroups.
Define goals and specify objectives for the marketing plan.
Decide on the nature of the message and select appropriate media for outreach.
Improved alignment of marketing efforts with audience needs.
Enhanced understanding of the marketing process stages: awareness, interest, knowledge, and behavior.

Abstract

To develop an effective marketing plan, you must match the needs of the various audience subgroups with the attributes of whatever you are trying to promote. We are all familiar with the benefits of advertising, but advertising is only part of a promotional plan. The idea behind marketing is to lead the consumer through the four stages that lead to purchase: awareness, interest, knowledge, and behavior. To successfully do this, you must (1) conduct an audience inventory, (2) define your goals and specify your objectives, (3) decide on the nature of your message, and (4) decide on the appropriate media.

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Perguntar à IA

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Developing a Simple Four-Step Marketing Plan for Extension Programs

Key Points

Abstract

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