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Explores social marketing techniques to enhance outreach in communities, suggesting effective engagement strategies.
Social marketing uses traditional marketing strategies to create social change by maximizing audience response. The social marketing framework holds great promise for extending Extension's outreach to new audiences on new and old issues. Extension professionals can greatly benefit the communities they serve by employing some simple, but strategized marketing techniques. Six simple tools are shared to develop a social marketing toolbox.
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JoAnne Skelly (2005) studied this question.
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