Investigates effective cross-cultural engagement to enhance innovation among Extension professionals, indicating the importance of trust-building.
How might Extension professionals become proficient in engaging communities with knowledge that does not correspond to our own scientific understandings? Cross-cultural engagement (CCE) requires a commitment toward building trust as a foundation for greater relationship and asks us to think within other worldviews in order to understand divergent knowledge. This is quite different from learning about other worldviews from a familiar or scientific perspective. CCE brings diversity of perspective and with it new possibilities for innovation at land-grant universities.
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Craig A Hassel (2005) studied this question.
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