Surveys identify key factors affecting integrated pest management outreach to producers, suggesting improvements in targeting efforts.
Surveys of tree fruit and small grains producers were undertaken to assist the Utah IPM Program with more effectively targeting its outreach efforts. Some differences in responses of the two grower groups can be explained by grower background and past intensity of Extension IPM outreach efforts. The survey revealed that greater consideration should be given to grower background (part-time versus full-time, farm size, market destination), perceptions of pest problems, current use of IPM, and preferences for educational formats.
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Alston et al. (1998) studied this question.
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