Analysis for raising radon public awareness

Within the framework of the National Radon Action Plan 2017–2027, the implementation of a communication strategy is included. In this regard, public awareness was assessed through a public opinion national survey based on a questionnaire designed under the EU RadoNorm project. The type of survey was computer-assisted web interviewing (CAWI) of 1009 participants randomly selected. The analysis of the study aims to improve and raise public awareness. The results show that Bulgarian citizens continue to feel that they are not well informed (72%) about the radon risk. Approximately 50% will be very attentive to the information related to radon remediation action and will try to learn more. The channels for receiving information were investigated. The most preferred channel is television (74.9%), followed by social media (38.6%). Participants’ intentions to measure and take corrective action if advised were studied, and only 37.1% are confident that they would be able to test. Serious attention should be paid to attracting stakeholder participation, and the focus of communication strategies should be on raising awareness in specific interest groups and their inclusiveness to health protection measures.