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This research examines how intrinsic and extrinsic motivations, alongside institutional and educational support, influence sustainability-oriented entrepreneurial intentions.

May 28, 2026Journal of Enterprising Communities People and Places in the Global Economy

How institutional and educational support inspire sustainability-oriented entrepreneurship: exploring the (in)congruent intrinsic–extrinsic motivation mechanisms from a self-determination theory perspective

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This research examines how intrinsic and extrinsic motivations, alongside institutional and educational support, influence sustainability-oriented entrepreneurial intentions.
Analyzed data from 385 participants using polynomial regression with response surface analysis.
Investigated the interactions between intrinsic and extrinsic motivations and their effects on sustainability-oriented entrepreneurial intentions.
Explored the direct and indirect influence of institutional and educational support.
Intrinsic and extrinsic motivations significantly enhance sustainability-oriented entrepreneurial intentions.
Greater alignment between intrinsic and extrinsic motivations boosts their positive effects on intentions.
Institutional and educational support directly influences entrepreneurial intentions and indirectly fosters motivations.

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Randomized trial investigates how motivation and support affect sustainability-oriented entrepreneurial intentions.

Cite This Study

Cong Doanh Duong (2026) studied this question.

synapsesocial.com/papers/6a17dc653fad632b0f9d91df https://doi.org/10.1108/jec-05-2025-0149

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How institutional and educational support inspire sustainability-oriented entrepreneurship: exploring the (in)congruent intrinsic–extrinsic motivation mechanisms from a self-determination theory perspective

Key Points

Discussion

Implication

Cite This Study

How institutional and educational support inspire sustainability-oriented entrepreneurship: exploring the (in)congruent intrinsic–extrinsic motivation mechanisms from a self-determination theory perspective

Key Points

Discussion

Implication

Cite This Study

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