Web-Based Surveys

Dillman states that one of the three most significant advances in survey technology in the twentieth century is the electronic survey. The other two are the telephone and random sampling. With such impact potential, Extension professionals should learn more about Web-based surveys. This article shares major advantages and disadvantages of Web-based surveys. It lists design guidelines, as well as tips for conducting Web-based surveys. A comparison of expenses of a traditional mail-based survey versus Web-based survey is made in today's dollars. Finally, this article shares examples of the administration of three Web-based surveys.