Examines how to communicate pesticide risks and benefits to diverse audiences, highlighting accountability.
No longer passive, members of the nonagricultural public are demanding the farming community, as well as state and federal regulatory agencies, provide greater accountability in identifying and preventing risks associated with pesticide use. Thus, the dilemma for Extension policymakers, faculty, and staff is how to communicate effectively both benefit and risk information to agricultural and nonagricultural audiences.
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Fred Whitford (1993) studied this question.
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