An Examination of the Impact of Organizational Restructuring on Identification Within Extension

Many Extension organizations enjoy strong Organizational Identification (OI) among personnel. But organizational change may negatively influence identification, and many Extension organizations have been changing the way they serve their publics. To examine the impact of change on OI, we compared Extension personnel's OI scores following a major restructuring to OI scores gathered during a period of relative stability reported in previous research from another Extension organization. Findings indicated that OI scores were slightly lower following restructuring; however, the pattern of scores across four targets (Extension, program area, counties, and centers) remained constant, suggesting personnel will rarely identify with mid-level targets.