This analysis examines marketing strategies to enhance organizational viability in rural education, suggesting new approaches.
There is a parallel between U.S. industrial firms that have been successful for 100 or more years and what Cooperative Extension must do to remain viable in the years ahead. A recent article in The Wall Street Journal provides valuable food for thought on how we can most-effectively market our organization. As we ask ourselves "What Business Are We In?", it is imperative that we focus on Extension's strength. We know and serve the adults and youth of rural America, providing them education in agriculture and home economics.
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Earl C. Johnson (1995) studied this question.
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