Explores the increasing focus on business in Extension, indicating its importance for rural revitalization.
Whether from reading "Extension in the 80's," attending national or regional Extension conferences on small or home-based business, or hearing the clarion call for the revitalization of rural America, many Extension practitioners have realized that business as a discipline and as a clientele has been rapidly becoming the "business" of Extension.
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Thomas A. Henderson (1985) studied this question.
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