Using a Market Simulator in Extension Programs

This article discusses the use of an experiential tool in an Extension agricultural marketing program. A brief description of the market simulator, its relationship to experiential learning, and a summary of its evaluation is discussed. On a seven-point scale (one being best), 92% of participants rated its teaching effectiveness a three or better. Success of the Fed Cattle Market Simulator provides evidence that it is one experiential tool with considerable potential as an alternative method for teaching/learning agricultural marketing and pricing.