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Survey reveals key drivers of adult participation in Extension programs, highlighting implications for engagement strategies.
A 1987 study of Ohio Cooperative Extension Service surveyed Extension clientele who had been involved in a variety of Extension programs. Five factors emerged from the principal-component factor analysis of responses to items related to participation. They were: low anticipated difficulties with arrangements, high commitments to the Extension organization, anticipated positive social involvement, anticipated high quality of the information, and possession of high internal motivation to learn.
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Emmalou Van Tillburg Norland (1992) studied this question.
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