Intellectual Property Education Practice in Universities —— Case of Beijing University of Chemical Technology 2025 IP Week

The year 2025 marksed the 40th anniversary of the implementation of the Patent Law of the People's Republic of China and the 25th World Intellectual Property Day. Intellectual property popularization has becoame an essential part of intellectual property education in universities. Taking the intellectual property week activities of Beijing University of Chemical Technology in 2025 as a case, this paper adoptsed case analysis and statistical methods to explore the implementation effect and optimization strategies of online intellectual property popularization activities. Centering on the theme of "From Innovative Melody to Legal Protection: The Beating Rhythm of Intellectual Property", the activity released seven popular science articles and organized an online knowledge competition, which forminged an educational closed loop of publicity, consolidation and inspection. The results showed that the total page views of articles exceeded 6,000, and 312 teachers and students participated in the competition, with 56.5% of participants scoring above 80 points. Students and majors related to law and science and engineering showed higher participation, while the participation rate of faculty was relatively low. Although the activity possessed advantages including integrated themes, systematic content and interactive forms, it also had deficiencies such as insufficient hierarchical content design and imperfect long-term mechanisms. Accordingly, optimization suggestions awere proposed from content improvement, participant expansion, long-term mechanism construction and evaluation feedback. This study providesd practical references for university intellectual property publicity, and helpsed improve the educational system and normalize the construction of intellectual property culture. 2025年适逢《中华人民共和国专利法》实施四十周年与第二十五个世界知识产权日，知识产权科普宣传成为高校知识产权教育的重要工作。本文以北京化工大学2025年知识产权宣传周系列活动为研究案例，采用案例分析法、数据统计法，探究高校线上知识产权科普活动的实施成效与优化路径。本次活动围绕“从创新旋律到法律保护，知识产权跳动的节拍”主题，依托7篇系列科普推文开展分层知识科普，并配套线上有奖竞答活动，形成“宣传—巩固—检验”的教育闭环。研究结果表明：本次推文累计访问量超6000人次，共312名师生参与答题，80分及以上人员占比56.5%，科普传播效果良好；参与人员以学生为主，文法学院与理工科学院参与积极性较高，但教职工参与度偏低，群体参与均衡性不足。本次活动具有主题融合、内容系统、形式互动等优势，同时存在内容分层不足、长效机制缺失等问题。据此，本文从内容优化、范围拓展、长效构建、评估反馈四个方面提出改进建议。本研究可为高校开展知识产权科普宣传提供实践参考，助力完善高校知识产权教育体系，推动知识产权文化建设常态化发展。