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Case study examines community perceptions of large-scale dairies' risks, indicating a need for better communication.
Most urban residents, many nonfarm rural residents, and even family farmers view large-scale animal agriculture as an undesirable neighbor. A study examined the perceived attributes of the manager of the risk in two communities upon the siting of a large-scale dairy. Conclusions were: 1) community members are unable to identify the manager of the risk, 2) citizens feel hopeless to act, 3) personal experience in agriculture leads to understanding the issues, 4) large-scale animal agriculture is a cultural shift, 5) two-way communication with communities is essential, and 6) safety precautions by the farmer leads to greater community acceptance of the dairy.
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Whittington et al. (2006) studied this question.
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