Extension Interest Assessment: An Evaluation of Hispanics Residents of Florida

Our study examined the interests and preferences of Hispanic residents in Florida regarding extension services. We surveyed 481 adults, focusing on their interest in various topics, preferred information frequency, engagement modalities, and resource types. We found high interest in finance, health, food safety, and wildlife conservation, with a strong preference for online and hybrid resources. However, 66% were unaware of Cooperative Extension, highlighting potential for increased engagement. Our study emphasizes the need for expanded Spanish extension offerings and culturally tailored programs. Further research is recommended to generalize findings across states and better serve the Hispanic community nationwide.