Local Marketing and Promotional Efforts of Florida Extension Agents

The purpose of the study reported here was to gain a better understanding of what Florida Extension agents do to promote and market programs in their counties. The objectives of the study were to determine the perceptions of current Florida Extension agents as to specific methods or materials used to market Florida Extension programs and activities. A total of 175 Florida Extension agents responded in this study, for an overall response rate of 54.18%. Results indicated that Extension agents would benefit from the development of marketing and promotional tools that would help them to disseminate information to the public.