Analyzes mailing list using bubble plots to optimize clientele impact for educational programs.
Mailing lists are an excellent method for sending information to clientele about research, field days, or upcoming educational events. The objective of the project described here was to determine if bubble plot mapping could be used to analyze a mailing list to maximize the impact of future educational programs. Latitude, longitude, city, and the number of clientele in each city were used to create a bubble plot with overlays of Arkansas boundaries. The bubble plot overlay provides an easy way to interpret the mailing list, which aids in selecting locations to plan future events in areas where clientele impact will be greatest.
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Aaron J. Patton (2009) studied this question.
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