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Discussion addresses collective identity and awareness in agents of change within the organization, promoting reflection.
As we approach our 100th birthday in 2014 as a National Cooperative Extension Service, we would like to spark discourse around our collective identity as agents of change. We present an argument in the spirit of promoting a self-reflective debate to move our organization—and ourselves—forward. As all agents of change know, awareness is one of the first steps in the change process (Rogers, 1963).
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Bloir et al. (2010) studied this question.
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