Agricultural Extension Agents’ Current Usage of Social Media in Extension Work and Challenges They Face

The purpose of this descriptive survey research study was to determine Agricultural Extension Agents’ (AEA) current usage and challenges faced when using social media in their work. AEAs primarily utilized social media to distribute announcements about upcoming events and programs, market extension programs, and share information with clients. They did not use social media to communicate with extension advisory groups, evaluate extension educational program impacts, or conduct needs assessments. This study identifies the major challenges AEAs face such as lack of organizational support when they use social media and makes recommendations to face those challenges proactively.