Collection and Connection: The Anatomy of Knowledge Sharing in Professional Service Firms.

Strategists have argued that knowledge and how it is managed is a key source of competitive advantage. No where is this more important than in knowledge-intensive professional service firms, where resources are almost exclusively knowledge-based. Learning from past experiences and applying knowledge in new situations are essential for improving future value creation for clients. The paper introduces a framework for understanding how these firms can leverage knowledge more effectively. The framework explains the core social processes of knowledge collection and connection. These processes are essential for making knowledge productive, using it to innovate, delivering better services, and preventing