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Many corporations in America today are facing a dilemma. They are moving along on their first curve of growth, but they have a sneaking suspicion that what they're doing today is going to be superseded by the second curve—a radically new way of doing business. All their current profit is coming from the first curve, but their future growth will be on the second curve. (See the sidebar, Comparing the Curves, on page 9.)
Jacob Morrison (Thu,) studied this question.