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Can the public expect the truth from the media? As academic courses in media ethics around the world grapple with this issue, public suspicion of both journalists and public relations practitioners is the highest it has ever been. In Where the Truth Lies Julia Hobsbawm scrutinizes the intersection between journalism and public relations as it is reflected in media message making. Journalists and PR practitioners seldom agree that they do the same sorts of things. Even those who have crossed over would find it difficult to justify the notion that they are swept along in the same swirling media river. Yet in many ways this book points to numerous similarities in context, outlook, technique and ethics.
Gary Mersham (Sun,) studied this question.