Going Big with Big Matters. The Key Points Approach to Sustainable Consumption

Sustainable consumption becomes increasingly important for solving sustainability problems: it can empower people to a conscious lifestyle and can pave the way for a sustainability-orientated policy making. But it is not sufficient to consume ecologically friendly products while neglecting those measures with a high environmental impact. To concentrate on so-called key points could therefore be a promising strategy for sustainability communication – but it cannot replace fundamental changes in our political frameworks.