What is Netflix imperialism? Interrogating the monopoly aspirations of the ‘World's largest television network’

Building on the controversial charge of Netflix imperialism made in 2019 by Canadian Broadcasting Corporation president Catherine Tait, this piece attempts to develop a theoretical and technical framework for understanding whether the American content provider/streaming service is engaging in ‘media imperialism’ by rapidly and expansively importing its service into other nations--often to the chagrin of governments and other media companies. Reading a variety of textual sources ranging from trade publications to industry press outlets to popular autobiographies, we will argue that the company is engaged in a hybrid form of media imperialism and platform imperialism through a variety of industrial practices: vertical integration built around a proprietary platform, transnational scaling up of production at a rapid pace, and engaging in corporate practices that systematically disregard accountability and legal regulation. The article ends with examining how national governments and inter-imperialist rivalries might complicate Netflix's ambitions.