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In the Impact department article in the July/August 2011 IEEE Software, Hans Aerts and Han Schaminée described how TomTom was a volume leader in consumer navigation systems and how TomTom applied that volume leadership when it entered the automotive market. Here, Aerts and Schaminée present what has occurred over the past six years and predict what will happen in the automotive industry.
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Aerts et al. (2017) studied this question.
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