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April 11, 2021SustainabilityOpen Access

The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects

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LCLihong ChenFujian Medical UniversityKQKexin QieShanghai University of Engineering ScienceHMHafeezullah MemonZhejiang Sci-Tech University

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Chen et al. (2021) studied this question.

synapsesocial.com/papers/6a18d013b74a086de591bdfahttps://doi.org/10.3390/su13084238
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  1. 1The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model2013 · 145 citations
  2. 2The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising2017 · 103 citations