What question did this study set out to answer?

This work aims to analyze and classify conceptual metaphors in scientific infographics to enhance comprehension and creation methods.

The Language of Infographics: Toward Understanding Conceptual Metaphor Use in Scientific Storytelling

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We demonstrate visual metaphor classifications in science infographics, implying better understanding and creation tools.

This work aims to analyze and classify conceptual metaphors in scientific infographics to enhance comprehension and creation methods.
Mapped Conceptual Metaphor Theory to visualizations in science infographics.
Conducted a detailed analysis using data from four domains: biomedicine, climate, space, and anthropology.
Developed a visual exploration tool illustrating visual conceptual metaphors on a spatio-temporal scale.
Identified ontological and orientational metaphors as the most commonly used in scientific infographics.
Established a classification system for visual metaphor use based on existing scientific representations.
Provided insights into metaphor patterns improving understanding of scientific communication.

Pokojná et al. (2024) studied this question.

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