Movement Patterns of Tourists within a Destination

This paper reports on a study analysing the movements of tourists within an urban destination. A total of 78 discrete movement patterns was identified, which can be categorized into 11 movement styles. Data were analysed using GIS software. The large number of movement patterns is a reflection of the interaction of six factors: territoriality, the number of journeys made per day, the number of stops made per journey, participation in a commercial day tour, participation in extra-destination travel and observed patterns of multi-stop journeys. The 11 movement styles were influenced by territoriality and intensity of consumption.