Comparative research across cultures provides a fruitful terrain for research into myths and narratives that are embedded in news content. The study of news as myth or narrative helps to examine the enduring values that a culture tells about itself. This perspective suggests that news is a social construction, but it also suggests that news amounts to an ongoing telling and retelling of familiar stories with a relatively consistent set of themes, actors and moral lessons that link with the broad, common beliefs of a dominant ideology. This study offers a nexus of structuralist and ethnographic approaches that creates a conceptual complement for the above‐mentioned kind of research. Following a conceptual discussion, the article addresses methodological considerations and offers a scheme for conducting research with a cross‐cultural research team.
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Berkowitz et al. (2001) studied this question.
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